Have you seen what’s on TV-shirt today?
As if we didn’t have enough ads already, now they’ll be following us around, literally.
Starting today, a San Francisco marketer is sending models out in public in T-shirts with built-in television sets.
‘People of my generation and younger are so used to moving images on TV that if it’s not a moving image, it doesn’t move them,’ said 30-year-old pitchman Adam Hollander, who created the Adver-Wear shirts.
His company, Brand Marketers, will debut the T-shirts today at theaters, malls and elsewhere to promote the Fox movie ‘I, Robot.’
An 11-inch flat screen is mounted at chest level in each shirt, and four hidden speakers deliver sound. A shirt weighs about 6 1/2 pounds and costs about $1,000 to make.
Adver-Wear isn’t for sale, however. ‘I don’t want to lose my shirt,’ Hollander said.
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