Web 2.0 and emerging answers

judi — Tue, 11 Mar 2008 19:49:00 +0000

In an insightful article called “How to Hit the Enterprise 2.0 Bullseye,” Professor Andrew McAfee (Harvard’s Business School) offered a summary view of what Web 2.0 technologies can offer businesses.

The use of various Web 2.0 tools are based on four types of relationships within the enterprise, from the “small group of close collaborators,” to those that don’t know each other or may be professional acquaintances. Based on these four types of ties (strong, weak, potential or no ties), appropriate application of Web 2.0 tools creates four types of emergent benefits:

Tie Strength	Potential Benefits	Technology Example	What is Emergent?
Strong	Collaboration, Productivity, Agility	Wiki	Document
Weak	Innovation, Non-redundant information, Network bridging	Social Networking Software	Information
Potential	Efficient search, Tie formation	Blogosphere	Team
None	Collective Intelligence	Prediction Market	Answer

The notion of a prediction market got me asking around. Generally, the concept is well illustrated in sites like Intrade.com or the Iowa Futures Market. In McAfee’s case, the term applies to how well the enterprise will do in certain ventures, with certain projects, or against certain deadlines. Interesting.

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Web 2.0 and emerging answers